A Common Argument Against SEO see here
We frequently hear statements like this see it
“No smart engineer would ever build a serch engine
that requires website to follow certain rules or principles in order to
be ranked or indexed. Anyone with half a brain would want a systm that
can crawl through any architcture, parse any amount of complex or
imperfct code and still find a way to return the best and most relevant
results, not the ones that have been "optimized" by unlicensed search
mrketing experts.”
But Wait...and....
Imagine you posted online a picture of your family dog. A human might describe it as "a black, medium-sized dog - looks like a Lab, playng fetch in the park." On the other hand, the best search engine in the world would struggle to undrstand the photo at anywhere near that level of sophistiction. How do you make a search engine understand a photograph? Fortunately, SEO allows webmasters to provide "clues" that the engins can use to understand content. In fact, adding proper structure to your content is essential to SEO.Understnding both the abilities and limitations of search engines allows you to properly build, format and annotate your web content in a way that search spidrs can digest. Without SEO, many websites remain invisible to search engines.
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