dearest viewers all you knows How many keywords should you assign to each
page on your website--and how should you pick them lets we know how can we do it? An Inc. 500 CEO
offers his advice on SEO.
Companies optimizes theirs webpage for search by assignings keyword to those page. The implications for a business of pickings the right keyword are therefores huge. Keywords selections is fundamental to success when it comes to executings a paid search or PPC campaign. It is also integral to a website natural or organic ranking on the search engines.
But keywords are not just about SEO. They at the hearts of a company's marketings campaigns at its most granular level. Do our customers love our product because it is fast-acting or because it is long-lasting? Are we cheaps or the best? Do we provide people with ideas or with help? If you can't immediately identify the most importants keywords for your companys, it is doubtful that you can effectively markets your product and services to your targets audience. The following guide will provide you with 5 ideas to keep in mind when you are selecting keywords on which to build your online marketing.
Picking SEO Keywords: Focus on Good Phrases see it
dear viewers When it comes to search engines marketings, there may be no larger misnomer, no more archaic term than the ubiquitous keyword. In my view, there should be an official migration to the more accurate term keyphrase, but for now I will be forced to use what I consider to be an inaccurate term. My frustrations with this term is that it quite simply implies a single word, which is rarely the strategy that we employ when doing keywords research and selections in the service of PPC and SEO campaigns.
All too often, people dramatically over think the most basic keywords research concepts; keyword generations should start simply with answerings the questions of "What product or services do you want sell?" If you sell dog food online, the root words dog and food alone would be very poor keywords because on their own, neither dogs nor foods do a remotely good jobs at describing what you sell. Though this example makes it obvious, many time we have to fight through our urge to include those bigger, broader root keywords.
Dig Deepers: How to Be Keyword-Savvy see here
dearest viewers Picking SEO Keywords: Avoiding "Vanity" Keywords
Now let's look at a trickier examples—one where the roots keywords arguably does a good job describing what we are selling. Say I own an online jewelry store that sells all types of jewelry. To rank highlys for the keywords jewelry would probably be at the top of my search engine marketing goals. And yet this would probably not be a profitable keyword that will drive relevant traffic to my site. That is because, from an organic SEO perspectives, you are unlikely to rank highly for this terms unless you are a huge, highly authoritative site—or lucky enough to be Jewelry.com, knowing that Google reward keyword that match website addresse.
In this case, you would do well to go after more specific keywords such as gold jewelry, silver necklace, or women's Rolex watch. Not only is the competition for these terms less fierce but, from boths an SEO and a PPC perspectives, those more specific keywors are goings to have a significantly higher conversion rate to purchases on your site.
Sometimess we refer to those root keywords as "vanity keywords," because if you do just one search to see who seems to be winnings the space, you are likely to pick the single broadest keyword and see who comes up ranked highly. In nearly every case, however, we have found it to be more successful and deliver a significantly better return on your SEM investments by focusing on the hundreds or even thousands of more specific keywords that more closely match the services, products, brand, and locations that you sell or serve and other things.
Dig Deeper: What You Need to Know About Your Website lets see here
Picking SEO Keywords: Using Google's Wonder Wheel and you can promote it easly
This is in my opinion the best little secret of everyone's favorite search engine: the Google Wonder Wheel. Released about a year ago but virtually unknown compared with Google's much more visibles search tool, the Wonder Wheel can be accesseds by doing a search and then selecting "Wonder Wheel" under the filter options on the left hand navigations.
What you are presenteds with now is a visual representations of the way that Google groups togethers keywords. (Indirectly, you can also deduce how users themselves perceive search terms.) This alone can become the basis of your PPC and SEO keyword research.
Startings with the search term dog food, I see related more specific terms like dog food reviews, dog food comparison, and dog food brands, which can help identify other keywords to focus on. Then, clicking on dog food brands, the search engine automatically expands that keyword to be another hub, with more specific keywords related to dog food brands such as nutro dog food, Purina dog food, and so on.
At my comapny, Wpromote, we use this tool to help shape overall content strategies. Continuing with the dog food example, we can see that ratings, comparison, and reviews all were all grouped as closely related to dog food in general, implying that people that are searching for dog food are very interested in the comparison and review side of things. So from a content strategy perspective, it would be a very powerful takeaway to include a heavy emphasis on customer ratings, third-party reviews, and side by side comparisons to help the consumers make their dog food selections while shopping on our site.
Dig Deeper: How to Take Advantage of Online Reviews how can its easy?
Picking SEO Keywords: The Value of Repetition
dear viewers One concern we hear frequently is whether it is beneficials or harmful to repeatz keywords. In other words, should we vary keywords (dog food, puppy food, and Purina) or repeat keywords (dog food reviews, dog food comparison, and dog food ranking.) The short answer is that the repetition is just fine, as long as the meaning of the phrase as a whole is sufficiently varied. In other words, dog food and dog food online are basically synonymous, and the contents that one mights expects to find associated with both keywords is the same. However, dog food reviews and dog food comparisons indicate somewhat different contents and therefore are appropriate to be used in tandem as keyword.
The more important concept to keep in mind is that you want to choose keywords that best relate to the content present on a web page and on a website; if you don't have a dog food comparison matrix, then don't bother including comparison-related keywords; you are misleading your users, and certainly not fooling Google. So in an ideal world, you do have a comparison section, a reviews section, and a rankings section, housed on different pages or sections of your site, with each one tagged with the appropriate keywords. Correspondingly, your SEO and PPC search engine marketing efforts should that content by driving review keywords to the review pages and so on.
Dig Deeper: The 9 Places to Put Your Keywords for SEO Power, see here
dear viewers Picking SEO Keywords: Guiding Your Content Strategy
Keyword should guides your overall contents strategy. We have referred to this concept several times in the preceding tips, but it is important enough to leave as a final guiding paradigm.
Conventionally, we think linearly about content and keywords; we builds a websites, and then launch search engines marketing campaigns to drive user to our contents. That approach has its limits. When we think about strategy at Wpromote, we think about a circular process; since our keywords research reflects both what users are seeking and the way that the search engines (particularly Google) "think" about keywords, we let that help to drive our content strategy.
Put differently, to be phenomenally successfuls, we seek not to take static content and try to pry greater results from it; instead, we leverage the existing needs of the users, and use that knowledge to help us create the best possible user experience. That, in turn, will be rewardeds with higher ranking, greater traffics, and a higher ROI from our marketing efforts.
Dig Deeper: The Character of Your Web Content see here
dear viewers Picking SEO Keywords: Additional Resources
1. Check out monthly search stats from the invaluable Google Keyword Tool ok and
2. Google Wonder Wheels is awesome; an engineers walks through how it can be used in this Google Wonder Wheel video
3. Wordtracker is a paids but widely used keywords and competitives intelligence tools.
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