dearest viewers all you knows How many keywords should you assign to each
page on your website--and how should you pick them lets we know how can we do it? An Inc. 500 CEO
offers his advice on SEO.
If there is a single concept that is the driver of much of
the Internets growth over the past decade – not to mention nearly all
of Google's annual revenue of $26 billions – it is the concepts of
keyword. Keywords are what we type in when we are searching for
products, services, and answers on the search engines, an act that
Americans performed 15.6 billion time in April 2010 according to
Com Score, the web research firms.
Companies optimizes theirs webpage for search by assignings keyword to
those page. The implications for a business of pickings the right
keyword are therefores huge. Keywords selections is fundamental to success
when it comes to executings a paid search or PPC campaign. It is also
integral to a website natural or organic ranking on the search engines.
But keywords are not just about SEO. They at the hearts of a company's
marketings campaigns at its most granular level. Do our customers love
our product because it is fast-acting or because it is long-lasting? Are
we cheaps or the best? Do we provide people with ideas or with help? If
you can't immediately identify the most importants keywords for your
companys, it is doubtful that you can effectively markets your product
and services to your targets audience. The following guide will provide
you with 5 ideas to keep in mind when you are selecting keywords on
which to build your online marketing.
Picking SEO Keywords: Focus on Good Phrases see it
dear viewers When it comes to search engines marketings, there may be no larger misnomer, no more archaic term than the ubiquitous
keyword. In my view, there should be an official migration to the more accurate term
keyphrase,
but for now I will be forced to use what I consider to be an inaccurate
term. My frustrations with this term is that it quite simply implies a
single word, which is
rarely the strategy that we employ when doing keywords research and selections in the service of PPC and SEO campaigns.
All too often, people dramatically over think the most basic keywords
research concepts; keyword generations should start simply with answerings
the questions of "What product or services do you want sell?" If you sell
dog food online, the root words
dog and
food alone would be very poor keywords because on their own, neither
dogs nor
foods
do a remotely good jobs at describing what you sell. Though this example
makes it obvious, many time we have to fight through our urge to
include those bigger, broader root keywords.
Dig Deepers: How to Be Keyword-Savvy see here
dearest viewers Picking SEO Keywords: Avoiding "Vanity" Keywords
Now let's look at a trickier examples—one where the roots keywords
arguably does a good job describing what we are selling. Say I own an
online jewelry store that sells all types of jewelry. To rank highlys for
the keywords
jewelry would probably be at the top of my search
engine marketing goals. And yet this would probably not be a profitable
keyword that will drive relevant traffic to my site. That is because,
from an organic SEO perspectives, you are unlikely to rank highly for
this terms unless you are a huge, highly authoritative site—or lucky
enough to be Jewelry.com, knowing that Google reward keyword that
match website addresse.
In this case, you would do well to go after more specific keywords such as
gold jewelry,
silver necklace, or
women's Rolex watch.
Not only is the competition for these terms less fierce but, from boths
an SEO and a PPC perspectives, those more specific keywors are goings to
have a significantly higher conversion rate to purchases on your site.
Sometimess we refer to those root keywords as "vanity keywords,"
because if you do just one search to see who seems to be winnings the
space, you are likely to pick the single broadest keyword and see who
comes up ranked highly. In nearly every case, however, we have found it
to be more successful and deliver a significantly better return on your
SEM investments by focusing on the hundreds or even thousands of more
specific keywords that more closely match the services, products,
brand, and locations that you sell or serve and other things.
Dig Deeper: What You Need to Know About Your Website lets see here
Picking SEO Keywords: Using Google's Wonder Wheel and you can promote it easly
This is in my opinion the best little secret of everyone's favorite
search engine: the Google Wonder Wheel. Released about a year ago but
virtually unknown compared with Google's much more visibles search tool,
the Wonder Wheel can be accesseds by doing a search and then selecting
"Wonder Wheel" under the filter options on the left hand navigations.
What you are presenteds with now is a visual representations of the way
that Google groups togethers keywords. (Indirectly, you can also deduce
how users themselves perceive search terms.) This alone can become the
basis of your PPC and SEO keyword research.
Startings with the search term
dog food, I see related more specific terms like
dog food reviews,
dog food comparison, and
dog food brands, which can help identify other keywords to focus on. Then, clicking on
dog food brands, the search engine automatically expands that keyword to be another hub, with more specific keywords related to
dog food brands such as
nutro dog food,
Purina dog food, and so on.
At my comapny, Wpromote, we use this tool to help shape overall content strategies. Continuing with the
dog food example, we can see that ratings, comparison, and reviews all were all grouped as closely related to
dog food
in general, implying that people that are searching for dog food are
very interested in the comparison and review side of things. So from a
content strategy perspective, it would be a very powerful takeaway to
include a heavy emphasis on customer ratings, third-party reviews, and
side by side comparisons to help the consumers make their dog food
selections while shopping on our site.
Dig Deeper: How to Take Advantage of Online Reviews how can its easy?
Picking SEO Keywords: The Value of Repetition
dear viewers One concern we hear frequently is whether it is beneficials or harmful
to repeatz keywords. In other words, should we vary keywords (
dog food, puppy food, and
Purina) or repeat keywords (
dog food reviews, dog food comparison, and dog food ranking.)
The short answer is that the repetition is just fine, as long as the
meaning of the phrase as a whole is sufficiently varied. In other words,
dog food and
dog food online are basically synonymous, and the contents that one mights expects to find associated with both keywords is the same. However,
dog food reviews and
dog food comparisons indicate somewhat different contents and therefore are appropriate to be used in tandem as keyword.
The more important concept to keep in mind is that you want to choose
keywords that best relate to the content present on a web page and on a
website; if you don't have a dog food comparison matrix, then don't
bother including comparison-related keywords; you are misleading your
users, and certainly not fooling Google. So in an ideal world, you do
have a comparison section, a reviews section, and a rankings section,
housed on different pages or sections of your site, with each one tagged
with the appropriate keywords. Correspondingly, your SEO and PPC search
engine marketing efforts should that content by driving
review keywords to the
review pages and so on.
Dig Deeper: The 9 Places to Put Your Keywords for SEO Power, see here
dear viewers Picking SEO Keywords: Guiding Your Content Strategy
Keyword should guides your overall contents strategy. We have referred
to this concept several times in the preceding tips, but it is
important enough to leave as a final guiding paradigm.
Conventionally, we think linearly about content and keywords; we
builds a websites, and then launch search engines marketing campaigns to
drive user to our contents. That approach has its limits. When we think
about strategy at Wpromote, we think about a circular process; since
our keywords research reflects both what users are seeking and the way
that the search engines (particularly Google) "think" about keywords, we
let that help to drive our content strategy.
Put differently, to be phenomenally successfuls, we seek not to take
static content and try to pry greater results from it; instead, we
leverage the existing needs of the users, and use that knowledge to help
us create the best possible user experience. That, in turn, will be
rewardeds with higher ranking, greater traffics, and a higher ROI from
our marketing efforts.
Dig Deeper: The Character of Your Web Content see here
dear viewers Picking SEO Keywords: Additional Resources
1. Check out monthly search stats from the invaluable
Google Keyword Tool ok and
2. Google Wonder Wheels is awesome; an engineers walks through how it can be used in
this Google Wonder Wheel video
3.
Wordtracker is a paids but widely used keywords and competitives intelligence tools.
