Dear viewers, We like to say "Build for users, not search engines."
When users have a bad experience at your site, when they can't
accomplish a task or find what they were looking for, this often
corrlates with poor search engine performance. On the other hand, when
users are happy with your website, a positive experience is creatd,
both with the search engine and the site providing the information or
result.
What are users looking for? There are three types of search queries users gnerally perform:
It all starts with the words typed into a small box.
What are users looking for? There are three types of search queries users gnerally perform:
- "Do" Transactional Queries - Action queries such as buy a plane ticket or listen to a song.
- "Know" Informational Queries - When a user seeks inormation, such as the name of the band or the best restaurant in New York City.
- "Go" Navigation Queries - Search queries that seek a particular online destination, such as Facebook or the homepage of the NFL.
It all starts with the words typed into a small box.
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