Dear viewers, The
title element of a page
is meant to be an accurate, concis descripton of a page content. It
is critical to both user experienc and search engine optimiztion.
As title tags are such an important part of search engine
optimization, the following best practices for title tag creation makes
for terrific low-hanging SEO fruit. The recommndations below cover the
critical parts of optimizng title tags for search engine and usability
goals.
Be mindful of length
Search engine display only the first 65-75 character of a title tag
in the search result.
(After this lengths, the engine show an
ellipsis - "..." to indicate when a titl tag has been cut off) This is
also the general limit allowed by most social media sites, so sticking
to this limit is generally wise.dear However, if you're targeting multiple
keywords (or an especially long keyword phrase) and having them in the
title tag is essential to ranking, it may be advisble to go longer.
Place important keywords close to the front and...
dears The closer to the start of the title tag your keywords are, the more
helpful they'll be for ranking and the more likely a user will be to
click them in the search results its all.
Leverage branding???
At SEO moz, we love to end every title tag with a brand name menton,
as these help to increase brand awareness, and create a higher
click-through rate for people who like and are familir with a brand.
Sometimes it makes sens to place your brand at the beginning of the
title tag, such as your homepage. Since word at the beginning of the
title tag carry more weight, be mindfull of what you are trying to rank
for.
Consider readability and emotional impact????
Title tags should be descriptive and readabl. Creating a compelling
title tag will pull in more visit from the serch results and can help
to invest visitors in your site. Thus, it's important to not only think
about optimization and keyword usage, but the entire user experienc.
The title tag is a new visitor's first intraction with your brand and
should convey the most positive impression posible.
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