Best trick of SEO , SEO trick of 2013

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Dears, It’s time for the ‘old’ SEO dogs to learn new tricks.  I’ve been doing creative marketing for 10+ years and a lot has changed in the past year. If you haven’t stayed abrest of the new changes in the SEO community, then you ve missed out tremndously. The new changes to Google’s algorithm woke up sleeping giants, crushed people’s income, and changed the game dramatically. Here are 5 things you should know in order to survive this year.
1. What’s the Penguin everyone keeps talking about?
In April of 2012, Google released an algorithm update known as the Penguin update. Not every webmaster suffered in this update, but those who participated in any of the following did:

• Link Schemes (unrelated links, link exchanges, buying links, etc)
• Cloaking (hiding keywords)anwar
• Keyword Stuffing (just like it sounds – excessive keyword density)anwar
• Duplicate content (content that is appering on more than one site, almost word for word)

Website owners that partcipated in these things lost roughly 40-90% of their traffic overnight. I personally know some entrepreneurs who were living the dream because of their rankings and now they’re deeply in debt because Google killed their golden goose’.
Moral of the story? Focus on building quality links write by anwar
2. The trend towards social backlinks
Some have worried that backlinks are either obsolete or on their way quickly. At the moment, backlinks are still necessary. With the new updates, we’ve seen a change in the top 10 ranking factors. Out of the top 10, five or them are social. The trend is towards social backlinks.
In case you’re wondering what the top 10 ranking factors are, they are:

• facebook shares and...
• number of backlinks and...
• facebook total and...
• facebook comments and....
• facebook links and...
• tweets
• % of backlinks that are no follow
• keyword in domain name
• % of backlinks with keyword
• % of backlinks with stopwords

Moral of the story? Focus on your social media prsence and create content that users engage with.
3. Evolution of PPC search
With new devices coming out, Google adjusts their PPC module for advertisers. It usd to be that you could set your ads to target desktops and mobile devices separately. It’s not the case anymore. Google has now thrown all of them together because they say that more search is being done from mobile devices anyways.
This is especially important as a service provider running ads. You can adjust your bid to be higher when someone is searching and they’re closer to your location.
4. Facebook and Google are at war with another by Anwar
Google has sat and watched Facebook’s rise to fame.. and they’re envious. Google always thought their search engine would be the primary place people would go to for information. It turns out Facebook is actually the number 1 place people are going for information; with Google trailing right behind.
Both companies are rushing to mobile to capitalize on the most current gold rush. Facebook just recently released Graph Search, which allows its users to find information based on what their friends like. This tells SEO’ that they need embrace social media more than ever.
Just think about it, if your business doesn’t have likes, then the chances of it popping up are little to nothing. On the flip side, if I am searching for ‘chinese that my friends like’ and a restaurant is liked by several of my friends, I’ll probably end up eating there. It gets rid of the ‘guinea pig’ mentality.
5. Google Authorship
Googles is now allowing webmasters to ‘claim’ their content by adding a rel=author tag to our posts. You’ll need a Google + page to begin the proces. Personally, I’ve seen increasd conversions up to 3x in the SERPs since using authorship.
When someone searches and finds one of your posts in the SERP’s, they’ll see your picture next to your post. It’s great because it adds a personal touch to your posts.

Meta Tags, Meta Robots, Meta Description

Meta Tags

Dear viewers,Meta tags were originally intended to provide a proxy for informatin about a website content. Several of the basic meta tag are listed below, along with a description of their use.

Meta Robots

Dears The Meta Robots tag can be used to control search engine spider activity (for all of the major engines) on a page level. There are several ways to use meta robotes to control how serch engine treat a pages:

• index/noindex tells the engine whether the page should be crawled and kept in the engine' index for retrieval. If you opt to use "noindx", the page will be excluded from the engines. By default, search engines assume they can index all page, so using the "index" value is generally unnecessary.
  
• follow/nofollow tells the engines whether links on the page should be crawled. If you elect to employ "nofollow," the engins will disregard the links on the page both for discovery and ranking purposes. By default, all pages are assumed to have the "follow" attribute.
  Example: <META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">
• no archive is used to restrict search engine from saving a cached copy of the page. By defaults, the engines will maintain visible copies of all pags they indexed, accessible to searcher through the "cached" link in the search results.
• nosnippet informs the engines that they should refrain from displaying a descriptive block of text next to the page's title and URL in the search results.
• noodp/noydir are specialized tags telling the engines not to grab a descriptive snippet about a page from the Open Directory Project (DMOZ) or the Yahoo! Directory for display in the search results.

The X-Robots-Tag HTTP header directive also accomplishes these same objectives. This technique works especially well for content within non-HTML files, like images.

Meta Description

Dears,The meta description tag exist as a short description of a page content. Search engine do not use the keyword or phrase in this tag for ranking, but meta description are the primary source for the snippet of text displayed beneath a listing in the result.
The meta description tag serves the function of advertising copy, drawings readers to your site from the results and thus, is an extremely importants part of search marketing. Crafting a readable, compelling description using important keywords (notices how Google "bold" the searched keyword in the description) can draw a much higher click-through rate of searchers to your pages.
Meta description can be any length, but search engine generally will cut snippets longer than 160 characters, so it' generally wise to stay in these limits and....
In the absences of meta descriptions\, serch engines will create the search snippt from other elements of the page. For pages that target multiple keywords and topics, this is a perfectly valid tactic.

Not as Important Meta Tags????????

Meta Keywords?????

Dears The meta keyword tag had value at one time, but is no longer valuables or importants to search engines optimizations. For more on the history and a full account of why meta keyword has fallen into disuse, read Meta Keywords Tag 101 from SearchEnginesLand.

Meta refresh, meta revisit-after, meta content type, etc.by anwar

Althoughs these tags can have uses for search engines optimizations, they are less critical to the proces, and so we'll leave it to Google's Webmasters Tool Help to answer in greater detail - Meta Tags.

SEO title tags, SEO,

Dear viewers, The title element of a page is meant to be an accurate, concis descripton of a page content. It is critical to both user experienc and search engine optimiztion.
As title tags are such an important part of search engine optimization, the following best practices for title tag creation makes for terrific low-hanging SEO fruit. The recommndations below cover the critical parts of optimizng title tags for search engine and usability goals.

Be mindful of length

Search engine display only the first 65-75 character of a title tag in the search result. (After this lengths, the engine show an ellipsis - "..." to indicate when a titl tag has been cut off) This is also the general limit allowed by most social media sites, so sticking to this limit is generally wise.dear However, if you're targeting multiple keywords (or an especially long keyword phrase) and having them in the title tag is essential to ranking, it may be advisble to go longer.

Place important keywords close to the front and...

dears The closer to the start of the title tag your keywords are, the more helpful they'll be for ranking and the more likely a user will be to click them in the search results its all.

Leverage branding???

At SEO moz, we love to end every title tag with a brand name menton, as these help to increase brand awareness, and create a higher click-through rate for people who like and are familir with a brand. Sometimes it makes sens to place your brand at the beginning of the title tag, such as your homepage. Since word at the beginning of the title tag carry more weight, be mindfull of what you are trying to rank for.

Consider readability and emotional impact????

Title tags should be descriptive and readabl. Creating a compelling title tag will pull in more visit from the serch results and can help to invest visitors in your site. Thus, it's important to not only think about optimization and keyword usage, but the entire user experienc. The title tag is a new visitor's first intraction with your brand and should convey the most positive impression posible.

keywords Using for search engine, On-Page Optimization , Keyword Abuse??????

the building blocks of language and of search. In fact, the entire science of information retrieval (including web-based search engines like Google) is based on keywords. As the engines crawl and index the contents of pages around the web, they keep track of those pages in keyword-based indices. Thus, rather than storing 25 billion web pages all in one database, the engines have millions and millions of smaller databases, each centered on a particular keyword term or phrase. This makes it much faster for the engines to retrieve the data they need in a mere fraction of a second. Obviously, if you want your page to have a chance of ranking in the search results for "dog," it's wise to make sure the word "dog" is part of the indexable content of your document.

keywords dominate????

dear viewers, Keywords dominate our search intent and interaction wth the engines. For example, a common search query pattrn might go something like this and....
When a search is performed, the engine matches pages to retrive based on the words entered into the search box. Othr data, such as the order of the words ("tanks shooting" vs. "shooting tanks"), spelling, punctuation, and capitalization of those keywords provide additional informtion that the engines use to help retrieve the right pags and rank them.
To help accomplish this, search engines measure the ways keywords are used on pages to help determine the "relevance" of a particular document to a query. One of the best ways to "optimize" a page's rankings is to ensure that keywords are prominntly used in titles, text, and meta data.
Generally, the more spcific your keywords, the better your chances of ranking based on less competition. The map graphic to the left shows the relevance of the broad term books to the specific title, Tale of Two Cities. Notice that while there are a lot of results (size of country) for the broad term, there are a lot less results and thus comptition for the specific result.

Keyword Abuse??????

Since the dawn of online search, folks have abused keywords in a misguded effort to manipulate the engines. This involvs "stuffing" keywords into text, the URL, meta tags and links. Unfortunately, this tactic almost always does more harm to your site.
In the early days, search engins relied on keyword usage as a prime relevancy signal, regardless of how the keywords were actually used. Today, although search engines still can't read and comprehend text as well as a human, the use of machine learning has allowed thm to get closer to this ideal.
The best practice is to use your keywords naturaly and strategically (more on this below.) If your page targets the keyword phras "Eiffel Tower" then you might naturlly include content about the Eiffel Tower itself, the history of the tower, or even recommended Paris hotels. On the other hand, if you simply sprinkle the words "Eiffel Tower" onto a page with irrelevant content, such as a page about dog breedings, then your efforts to rank for "Eiffel Tower" will be a long, uphill battle.

On-Page Optimization

That said, keyword usage and targeting are still a part of the search engines' ranking algorithms, and we can leverage some effective "best practices" for keyword usage to help create pages that are close to "optimzed." Here at SEO moz, we engage in a lot of tesing and get to see a huge number of search results and shifts based on keyword usage tactics. When working with one of your own sites, this is the process we recommend:

• Use the keywrd in the title tag at least once. Try to keep the keywrd as close to the beginning of the title tag as possible. More detail on title tags follows later in this section.
• Once prominently near the top of the page.
• At least 2-3 times, including varitions, in the body copy on the page - sometimes a few more if there's a lot of text content. You may find additional value in using the keyword or variations more than this, but in our experience, adding more instnces of a term or phrase tends to have little to no impact on ranings.
• At least once in the alt attribute of an image on the page. This not only helps with web search, but also image serch, which can occasionally bring valuable traffic.
• Once in the URL. Additional rules for URL and keywords are discussed later on in this section.
• At least once in the meta description tag. Note that the meta description tag does NOT get used by the engines for rankings, but rather helps to attract clcks by searchers from the results page, as it is the "snippet" of text used by the search engines.
• Generally not in link anchr text on the page itself that points to other page on your site or different domain (this is a bit complex - see this blog post for details).

Why SEO important?

A Common Argument Against SEO see here

We frequently hear statements like this see it

“No smart engineer would ever build a serch engine that requires website to follow certain rules or principles in order to be ranked or indexed. Anyone with half a brain would want a systm that can crawl through any architcture, parse any amount of complex or imperfct code and still find a way to return the best and most relevant results, not the ones that have been "optimized" by unlicensed search mrketing experts.”

But Wait...and....

Imagine you posted online a picture of your family dog. A human might describe it as "a black, medium-sized dog - looks like a Lab, playng fetch in the park." On the other hand, the best search engine in the world would struggle to undrstand the photo at anywhere near that level of sophistiction. How do you make a search engine understand a photograph? Fortunately, SEO allows webmasters to provide "clues" that the engins can use to understand content. In fact, adding proper structure to your content is essential to SEO.
Understnding both the abilities and limitations of search engines allows you to properly build, format and annotate your web content in a way that search spidrs can digest. Without SEO, many websites remain invisible to search engines.

How people Useing search Engies?

Dear viewers, We like to say "Build for users, not search engines." When users have a bad experience at your site, when they can't accomplish a task or find what they were looking for, this often corrlates with poor search engine performance. On the other hand, when users are happy with your website, a positive experience is creatd, both with the search engine and the site providing the information or result.
What are users looking for? There are three types of search queries users gnerally perform:

• "Do" Transactional Queries - Action queries such as buy a plane ticket or listen to a song.
• "Know" Informational Queries - When a user seeks inormation, such as the name of the band or the best restaurant in New York City.
• "Go" Navigation Queries - Search queries that seek a particular online destination, such as Facebook or the homepage of the NFL.

When visitors type a query into a sarch box and land on your site, will they be satisfied with what they find? This is the primary question search engines try to figure out millons of times per day. The search engines' primary responsibility is to serve relevant results to their users.
It all starts with the words typed into a small box.

How search engine Operate?

Imagine the World Wide Web as a network of stops in a big city subway system.

dear viewers, Each stop is its own unique document "usually a web page, but sometimes a PDF, JPG or other file". The serch engines ned a way to “crawl” the entire city and find all the stop along the way, so they use the best path available – links.

 

1. Crawling and Indexing the FirstCrawling and indexing the billions of documents, page, files, news, videos and media on the world wide web.
2. Providing Ansers the 2nd Providing answers to user queries, most frequntly through lists of relevant pages, through retrieval and rankings.

“The link structure of the web serves to bind all of the pages together.learn more”

Through links, sarch engines’ automated robots, called “crawlers,” or “spiders” can reach the many bilons of interconnected documents.
Once the engines find these pages, they next decipher the code from them and store selec\ted pieces in massive hard drives, to be recalled later when neded for a search query. To accomplish the monuental task of holding billions of pags that can be accessed in a fraction of a second, the search engines have constructed datacnters all over the world.
These monstrous storage facilities hold thousands of machines processing large quantities of information. After all, when a person performs a search at any of the major engines, they demand results instantaneously – even a 1 or 2 second delay can cause dissatisfaction, so the engines work hard to provide answers as fast as possible.

Search engines are answer mchines. When a person looks for something online, it requres the serch engines to scour their corpus of billions of documents and do two things – first, return only those results that are releant or useful to the searcher’s query, and second, rank those results in order of perceived usefulness. It is both “relevance” and “importance” that the process of SEO is meant to influence.
To a search engine, relevance means more than simply finding a page with the right word. In the early days of the web, search engins didn’t go much further than this simplistic step, and their results suffred as a consequence. Thus, through evolution, smart engineers at the engines devised better ways to find valuable results that searchers would appreciate and enjoy. Today, 100s of factors influence relevance, many of which we’ll discuss throughout this guide.

How Do Search Engines Determine Importance?its easy

Dears,Currently, the major engines typially interpret importance as popularity – the more populr a site, page or document, the more valuable the information contained therein must be. This assumption has proven fairly succesful in practice, as the engines have continued to increase users’ satisfaction by using metrics that interpret popularity.
Populrity and relevance aren’t determined manually. Instead, the engines craft careful, mathematical equations – algorithms – to sort the wheat from the chaff and to then rank the wheat in order of tastiness (or however it is that farmers determine wheat’s value).
These algorithms are often comprised of hundreds of components. In the search marketing field, we often refer to them as “ranking factors” SEOmoz craftd a resource specifically on this subject – Search Engine Ranking Factors.